{"id":1113,"date":"2022-07-08T12:52:08","date_gmt":"2022-07-08T10:52:08","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=1113"},"modified":"2022-08-03T10:42:55","modified_gmt":"2022-08-03T08:42:55","slug":"rennes-metropole-une-annee-record-pour-limmobilier-dentreprise","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/rennes-metropole-une-annee-record-pour-limmobilier-dentreprise\/","title":{"rendered":"Rennes M\u00e9tropole : une ann\u00e9e record pour l\u2019immobilier d\u2019entreprise"},"content":{"rendered":"<p>L\u2019immobilier d\u2019entreprises \u00e0 Rennes r\u00e9alise de fortes performances en 2021, que ce soit dans le secteur des <a href=\"https:\/\/www.europropmarket.com\/bureau\/location\/35000-rennes\/\">bureaux<\/a>, locaux d\u2019activit\u00e9s ou de l\u2019immobilier logistique. Un dynamisme qui attire les investisseurs d\u00e9sireux de b\u00e9n\u00e9ficier des hausses de loyers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Une attractivit\u00e9 qui concerne tous les segments de march\u00e9<\/strong><\/h2>\n<p>L\u2019immobilier d&rsquo;entreprise rennais sort ind\u00e9niablement renforc\u00e9 de la crise de covid-19, et r\u00e9alise en 2021 une performance remarquable : avec 115\u00a0000 m\u00b2 de demande plac\u00e9e sur le march\u00e9 de bureaux, la capitale bretonne enregistre en effet sa meilleure ann\u00e9e depuis 10 ans. Les surfaces sup\u00e9rieures \u00e0 1000 m\u00b2 repr\u00e9sentent 25 % des transactions, le label \u00ab\u00a0capitale french tech\u00a0\u00bb attribu\u00e9 en 2019 \u00e0 la M\u00e9tropole rennaise attirant (entre autres\u00a0!) les jeunes entreprises actrices de la cybers\u00e9curit\u00e9. Le march\u00e9 des locaux d&rsquo;activit\u00e9s enregistre lui aussi une forte hausse de la demande plac\u00e9e qui atteint 130\u00a0000 m\u00b2, + 25 % par rapport \u00e0 l&rsquo;ann\u00e9e 2020. Environ 75 % de cette demande concerne des surfaces inf\u00e9rieures \u00e0 500 m\u00b2, les PME recherchant aussi bien des immeubles neufs que des locaux d\u2019activit\u00e9s de seconde main. Le dynamisme record du march\u00e9 des locaux d&rsquo;activit\u00e9s se traduit cependant par une r\u00e9duction importante du stock disponible (100\u00a0000 m\u00b2 contre 149\u00a0000 m\u00b2 en 2020) avec un risque de fortes tensions ; les prix pourraient ainsi grimper en raison d\u2019une offre trop basse, ce qui entra\u00eenerait \u00e0 termes une baisse d\u2019attractivit\u00e9 du march\u00e9 rennais. L&rsquo;immobilier logistique fait face \u00e0 la m\u00eame probl\u00e9matique, les stocks disponibles atteignant \u00e0 peine 40\u00a0000 m\u00b2. Le march\u00e9 se caract\u00e9rise en effet par une forte demande d&rsquo;entrep\u00f4ts avec 93\u00a0000 m\u00b2 de demande plac\u00e9e en 2021, cons\u00e9quence des nouveaux modes de consommation (e-commerce principalement) et du caract\u00e8re strat\u00e9gique que rev\u00eat la supply-chain<\/p>\n<h2><strong>Investissements : la reprise du march\u00e9 locatif<\/strong><\/h2>\n<p>Contrairement \u00e0 ce que l&rsquo;on observe sur le march\u00e9 francilien, l&rsquo;<a href=\"https:\/\/www.europropmarket.com\/nos-offres\/35000-rennes\/\">immobilier de bureaux \u00e0 Rennes<\/a> M\u00e9tropole continue d&rsquo;attirer les investisseurs : 95 millions d&rsquo;euros ont ainsi \u00e9t\u00e9 investis en 2021, le march\u00e9 locatif retrouvant un dynamisme incontestable. La LGV, le m\u00e9tro et les diff\u00e9rents quartiers d&rsquo;affaires de la capitale bretonne \u2013 tels que <em>Atalante champeaux, Atalante Via Silva, la Courrouze<\/em> et bien s\u00fbr p\u00f4le \u00e9conomique EuroRennes \u2013 en font un territoire de plus en plus attractif aupr\u00e8s des investisseurs institutionnels, SCPI notamment. La concurrence entre les investisseurs combin\u00e9e \u00e0 la baisse de l&rsquo;offre disponible \u00ab\u00a0prime\u00a0\u00bb a cependant entra\u00een\u00e9 une l\u00e9g\u00e8re baisse des taux de rendement sur le march\u00e9 des bureaux, lequel se trouve d\u00e9sormais en dessous des 5 %. Concernant le march\u00e9 des locaux d&rsquo;activit\u00e9s, la tension et la hausse des loyers profitent pour l\u2019heure aux investisseurs puisque l&rsquo;on observe des rendements situ\u00e9s entre 6 et 7 % au sein des secteurs les plus pris\u00e9s \u2013 zones d\u2019activit\u00e9s Ecop\u00f4le sud-est par exemple. Mais pour conserver cette attractivit\u00e9, Rennes M\u00e9tropole devra n\u00e9cessairement optimiser son offre fonci\u00e8re, notamment \u00e0 l&rsquo;intention des entreprises logistiques qui doivent \u00e0 pr\u00e9sent relever le d\u00e9fi de la livraison du dernier km.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019immobilier d\u2019entreprises \u00e0 Rennes r\u00e9alise de fortes performances en 2021, que ce soit dans le secteur des bureaux, locaux d\u2019activit\u00e9s ou de l\u2019immobilier logistique. Un dynamisme qui attire les investisseurs d\u00e9sireux de b\u00e9n\u00e9ficier des hausses de loyers. &nbsp; Une attractivit\u00e9 qui concerne tous les segments de march\u00e9 L\u2019immobilier d&rsquo;entreprise rennais sort ind\u00e9niablement renforc\u00e9 de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[122,123,121],"class_list":["post-1113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-investissements","tag-bureaux-rennes","tag-commerce-rennes","tag-rennes","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rennes M\u00e9tropole : une ann\u00e9e record pour l\u2019immobilier d\u2019entreprise<\/title>\n<meta name=\"description\" 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