{"id":1145,"date":"2022-10-06T15:40:14","date_gmt":"2022-10-06T13:40:14","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=1145"},"modified":"2022-10-06T15:40:14","modified_gmt":"2022-10-06T13:40:14","slug":"comment-choisir-la-zone-dimplantation-de-votre-commerce","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/comment-choisir-la-zone-dimplantation-de-votre-commerce\/","title":{"rendered":"Comment choisir la zone d\u2019implantation de votre commerce ?"},"content":{"rendered":"<p>Bien choisir le secteur d&rsquo;implantation d&rsquo;un <a href=\"https:\/\/www.europropmarket.com\/commerce\/\">local commercial<\/a> est une \u00e9tape clef dans la strat\u00e9gie d\u2019une entreprise, la localisation \u00e9tant un crit\u00e8re fondamental pour le futur succ\u00e8s d\u2019une activit\u00e9.<\/p>\n<h2>Le choix du centre ville<\/h2>\n<p>\u00c0 cet \u00e9gard les centres-villes sont habituellement les zones privil\u00e9gi\u00e9es lorsqu&rsquo;il est question de commerces et boutiques puisqu&rsquo;ils b\u00e9n\u00e9ficient de la pr\u00e9sence de rues passantes, d&rsquo;un trafic pi\u00e9ton important conf\u00e9rant \u00e0 l&rsquo;entreprise une visibilit\u00e9 essentielle au d\u00e9veloppement de sa client\u00e8le. L&rsquo;accessibilit\u00e9 est \u00e9galement un facteur d\u00e9terminant : gr\u00e2ce aux r\u00e9seaux de transports en commun, aux nombreux parkings et au d\u00e9veloppement des modes doux appr\u00e9ci\u00e9s par les jeunes consommateurs, les centres-villes sont des secteurs id\u00e9als notamment si l&rsquo;on consid\u00e8re les grandes art\u00e8res commer\u00e7antes qui traversent la plupart des agglom\u00e9rations. Enfin il convient de mentionner l&rsquo;importance de l&rsquo;effet d&rsquo;enseigne g\u00e9n\u00e9r\u00e9 par l&rsquo;\u00e9cosyst\u00e8me de commerces et boutiques qui peut \u00eatre particuli\u00e8rement riche dans les c\u0153urs de ville\u00a0: il est \u00e9vident que l\u2019impact d\u2019une boutique de luxe en centre-ville ne sera pas le m\u00eame que dans un quartier populaire.<\/p>\n<h2>L&rsquo;alternative des centre commerciaux<\/h2>\n<p>Les centres commerciaux sont une autre option \u00e0 envisager lorsqu&rsquo;il est question d&rsquo;implanter un commerce ou une boutique. Les surfaces propos\u00e9es peuvent \u00eatre particuli\u00e8rement int\u00e9ressantes en termes de taille comme de configuration, l&rsquo;avantage principal de l&rsquo;entreprise \u00e9tant bien entendu la pr\u00e9sence d&rsquo;une importante client\u00e8le attir\u00e9e quotidiennement au sein du centre \u2013 que l&rsquo;on songe ici au flux de clients dont peut b\u00e9n\u00e9ficier une soci\u00e9t\u00e9 implant\u00e9e dans un centre de shopping urbain tel que celui de <a href=\"https:\/\/www.arthur-loyd-lyon.com\/locaux-commerciaux\/lyon\/part-dieu\">Lyon Part-Dieu<\/a>. Enfin les ZAC et ZAE situ\u00e9es en p\u00e9riph\u00e9rie des agglom\u00e9rations offrent \u00e9galement des avantages strat\u00e9giques \u00e0 proximit\u00e9 de grands n\u0153uds routiers, la diversit\u00e9 des activit\u00e9s pr\u00e9sentes sur les sites attirants quotidiennement de nombreux visiteurs. En tout \u00e9tat de cause le choix du secteur d&rsquo;implantation d&rsquo;un local commercial est conditionn\u00e9 par le type d&rsquo;activit\u00e9 exerc\u00e9 : l&rsquo;entreprise doit proc\u00e9der \u00e0 une \u00e9tude de march\u00e9 approfondie afin d&rsquo;identifier la zone de chalandise qui lui correspond, en sachant que les co\u00fbts peuvent s\u2019av\u00e9rer particuli\u00e8rement \u00e9lev\u00e9s en centre-ville comme dans un centre commercial.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien choisir le secteur d&rsquo;implantation d&rsquo;un local commercial est une \u00e9tape clef dans la strat\u00e9gie d\u2019une entreprise, la localisation \u00e9tant un crit\u00e8re fondamental pour le futur succ\u00e8s d\u2019une activit\u00e9. Le choix du centre ville \u00c0 cet \u00e9gard les centres-villes sont habituellement les zones privil\u00e9gi\u00e9es lorsqu&rsquo;il est question de commerces et boutiques puisqu&rsquo;ils b\u00e9n\u00e9ficient de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[41],"class_list":["post-1145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerces","tag-commerce","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment choisir la zone d\u2019implantation de votre commerce ?<\/title>\n<meta name=\"description\" content=\"Bien choisir le secteur d&#039;implantation d&#039;un local commercial est une \u00e9tape clef dans la strat\u00e9gie d\u2019une entreprise\" 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