{"id":1224,"date":"2022-08-02T11:45:46","date_gmt":"2022-08-02T09:45:46","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=1224"},"modified":"2022-08-02T13:01:16","modified_gmt":"2022-08-02T11:01:16","slug":"immobilier-dentreprise-le-marche-de-linvestissement-en-2021","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/immobilier-dentreprise-le-marche-de-linvestissement-en-2021\/","title":{"rendered":"Immobilier d\u2019entreprise\u00a0: le march\u00e9 de l\u2019investissement en 2021"},"content":{"rendered":"

Avec 26,7 milliards d’euros engag\u00e9s en 2021, l\u2019immobilier d\u2019entreprise peine \u00e0 retrouver son niveau d\u2019avant crise en termes d\u2019investissements. Si le march\u00e9 de bureaux francilien est en recul, les locaux d\u2019activit\u00e9s et entrep\u00f4ts b\u00e9n\u00e9ficient de l\u2019essor de la supply-chain<\/p>\n

\u00a0<\/b><\/p>\n

\u00a0Immobilier tertiaire : recul ou mutation ?<\/strong><\/p>\n

Wagon de t\u00eate de l’immobilier d’entreprise, le march\u00e9 des bureaux<\/a> fut p\u00e9nalis\u00e9 en 2021 par les baisses d’investissements qui ont frapp\u00e9 l’\u00cele-de-France. Avec un volume total investi de 15,7 milliards d’euros, les actifs tertiaires enregistrent une baisse de 17 % par rapport \u00e0 une ann\u00e9e 2020 fortement impact\u00e9e par la crise de Covid-19. Le ph\u00e9nom\u00e8ne s’explique notamment par une volont\u00e9 d’optimisation de l’empreinte immobili\u00e8re qui concerne de nombreuses soci\u00e9t\u00e9s, 41 % des entreprises franciliennes ayant choisi de r\u00e9duire leur surface de bureaux<\/a> en 2021. Avec des surfaces qui se r\u00e9duisent aujourd\u2019hui en moyenne de 32 %, l’on comprend ais\u00e9ment le recul observ\u00e9 sur le segment des bureaux. Le ph\u00e9nom\u00e8ne semble ainsi confirmer les analyses qui pr\u00e9voyaient une r\u00e9duction du parc immobilier tertiaire suite \u00e0 l’introduction de nouveaux modes de travail, les espaces collaboratifs \u2013 coworking et flex office principalement \u2013 \u00e9tant de plus en plus souvent privil\u00e9gi\u00e9s aux espaces d’entreprise \u00ab classiques \u00bb. La tendance concerne cependant principalement le march\u00e9 francilien, puisque l’immobilier professionnel en r\u00e9gion confirme son dynamisme en 2021, Lyon Bordeaux et Lille r\u00e9alisant les meilleures performances en termes d\u2019investissements tertiaires.<\/p>\n

Entrep\u00f4ts et locaux d\u2019activit\u00e9 : le renforcement de la supply-chain<\/strong><\/p>\n

La transformation des habitudes de consommation a consid\u00e9rablement dop\u00e9 le commerce en ligne faisant de la supply-chain<\/a> un levier strat\u00e9gique de la comp\u00e9titivit\u00e9 des entreprises. Sans surprise, l’investissement en immobilier industriel repr\u00e9sente 25 % du montant total engag\u00e9 en immobilier d’entreprise en 2021 (contre 15% en 2020) et atteint au total 6,7 milliards d’euros. La nouvelle logistique urbaine et la \u00ab\u00a0livraison\u00a0du dernier km\u00a0\u00bb continuent par ailleurs de doper la demande des op\u00e9rateurs en mati\u00e8re d\u2019entrep\u00f4ts et locaux d\u2019activit\u00e9s, l\u2019ann\u00e9e 2022 \u00e9tant probablement vou\u00e9e \u00e0 confirmer la tendance amorc\u00e9e l\u2019ann\u00e9e derni\u00e8re. Les investissements en immobilier d’entreprise sur l’ensemble de l’Hexagone atteignent ainsi 26,7 milliards d’euros en 2021 soit une chute de 8 % sur une ann\u00e9e, en d\u00e9pit d’une sortie de crise palpable depuis le quatri\u00e8me trimestre. En d\u00e9pit de son essor, l\u2019immobilier industriel et logistique doit d\u00e9sormais tenir compte des \u00e9volutions l\u00e9gales destin\u00e9es \u00e0 freiner l\u2019artificialisation des sols, de nouvelles contraintes qui pourraient rapidement p\u00e9naliser la mise en \u0153uvre de nouveaux programmes ou am\u00e9nagements<\/p>\n

.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Avec 26,7 milliards d’euros engag\u00e9s en 2021, l\u2019immobilier d\u2019entreprise peine \u00e0 retrouver son niveau d\u2019avant crise en termes d\u2019investissements. Si le march\u00e9 de bureaux francilien est en recul, les locaux d\u2019activit\u00e9s et entrep\u00f4ts b\u00e9n\u00e9ficient de l\u2019essor de la supply-chain \u00a0 \u00a0Immobilier tertiaire : recul ou mutation ? Wagon de t\u00eate de l’immobilier d’entreprise, le march\u00e9 […]<\/p>\n","protected":false},"author":4,"featured_media":1237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[24,131,23],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-investissements","tag-immobilier-dentreprise","tag-investissement","tag-supply-chain","entry","has-media"],"yoast_head":"\nLes investissements en immobilier d\u2019entreprise en 2021<\/title>\n<meta name=\"description\" content=\"Avec 26,7 milliards d'euros engag\u00e9s en 2021, l\u2019immobilier d\u2019entreprise peine \u00e0 retrouver son niveau d\u2019avant crise en termes d\u2019investissements\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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