{"id":1333,"date":"2022-10-03T16:23:57","date_gmt":"2022-10-03T14:23:57","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=1333"},"modified":"2022-10-03T16:23:57","modified_gmt":"2022-10-03T14:23:57","slug":"la-rse-dans-le-cadre-des-nouvelles-strategies-immobilieres-professionnelles","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/la-rse-dans-le-cadre-des-nouvelles-strategies-immobilieres-professionnelles\/","title":{"rendered":"La RSE dans le cadre des nouvelles strat\u00e9gies immobili\u00e8res professionnelles"},"content":{"rendered":"<p>La crise de Covid-19 a renforc\u00e9 les imp\u00e9ratifs en mati\u00e8re de sant\u00e9, d\u2019environnement et de qualit\u00e9 de vie au travail. L\u2019<a href=\"https:\/\/www.europropmarket.com\/actualites\/les-chiffres-clefs-de-l-immobilier-d-entreprise\/\">immobilier d\u2019entreprise<\/a> se reconfigure ainsi en fonction des crit\u00e8res ESG et de la notion de responsabilit\u00e9 soci\u00e9tale des entreprises (RSE)<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Immobilier d\u2019entreprise et enjeux extra-financiers<\/strong><\/h2>\n<p>La pand\u00e9mie de Covid-19 aura eu des cons\u00e9quences tant sur les employ\u00e9s du secteur tertiaire que sur les entreprises elles-m\u00eames. L\u2019impact aura \u00e9galement \u00e9t\u00e9 particuli\u00e8rement fort et visible sur l\u2019environnement, les \u00e9missions de GES ayant baiss\u00e9 de pr\u00e8s de 10% en 2020 suite au confinement et \u00e0 l\u2019in\u00e9vitable ralentissement \u00e9conomique qui en d\u00e9coula\u00a0: la crise sanitaire a ainsi confirm\u00e9 le lien entre activit\u00e9s \u00e9conomiques et probl\u00e9matiques environnementales. La normalisation du t\u00e9l\u00e9travail a en outre eu des cons\u00e9quences d\u00e9l\u00e9t\u00e8res sur un grand nombre de salari\u00e9s\u00a0: 50% d\u2019entre eux d\u00e9claraient en janvier 2021 souffrir de d\u00e9pression en raison d\u2019une perte de lien social. L\u2019immobilier professionnel de demain ne doit donc plus seulement int\u00e9grer des imp\u00e9ratifs de rentabilit\u00e9 \u00e0 plus ou moins court terme, mais \u00e9galement reposer sur des strat\u00e9gies extra-financi\u00e8res ax\u00e9es notamment sur la qualit\u00e9 de vie au travail (QVT), le bien \u00eatre des employ\u00e9s et le respect de l&rsquo;environnement. Les \u00e9tudes les plus r\u00e9centes tendent \u00e0 d\u00e9montrer que la prise en compte de crit\u00e8res ESG \u2013 environnementaux, soci\u00e9taux et de gouvernance \u2013 favorise la performance en entreprise, la cr\u00e9ation d&rsquo;environnements de travail agr\u00e9ables contribuant \u00e0 une plus grande productivit\u00e9.<\/p>\n<h2><strong>Les crit\u00e8res ESG facteurs de performance <\/strong><\/h2>\n<p>Les imp\u00e9ratifs environnementaux et sociaux font d\u00e9sormais partie du quotidien des entreprises, qui sont nombreuses \u00e0 red\u00e9finir leur mode de fonctionnement pour impacter positivement leurs salari\u00e9s et la soci\u00e9t\u00e9 dans son ensemble. La <a href=\"https:\/\/www.gouvernement.fr\/action\/pacte-le-plan-d-action-pour-la-croissance-et-la-transformation-des-entreprises#:~:text=Le%20PACTE%20facilitera%20l'acc%C3%A8s,et%20la%20croissance%20de%20demain.\">loi PACTE<\/a> est ainsi venue int\u00e9grer la RSE au code civil, offrant la possibilit\u00e9 aux entreprises de se doter d&rsquo;une raison d&rsquo;\u00eatre (article 1835) et\/ou du statut d\u2019entreprise \u00e0 mission. Compl\u00e9ments de la RSE, les crit\u00e8res ESG font d\u2019ores et d\u00e9j\u00e0 office de fondamentaux dans le cadre de l\u2019<a href=\"https:\/\/www.europropmarket.com\/actualites\/la-loi-climat-et-resilience-encourage-la-transition-ecologique-de-limmobilier-dentreprise\/\">immobilier d\u2019entreprise durable<\/a>\u00a0: la d\u00e9carbonation du march\u00e9 de bureaux passe aujourd\u2019hui par la r\u00e9duction des surfaces \u2013 optimisation de l\u2019empreinte immobili\u00e8re \u2013 tout en cr\u00e9ant des espaces adapt\u00e9s aux nouveaux modes de travail et au nomadisme digital. Les immeubles professionnels post-covid s\u2019organiseront de plus en plus autour des enjeux de QVT et de \u00ab\u00a0healthy workplaces\u00a0\u00bb en proposant aux utilisateurs des lieux de d\u00e9tente, de relaxation de convivialit\u00e9 et de lien social. Alors que la fronti\u00e8re entre lieux professionnels et espaces de vie s\u2019estompe ainsi progressivement, l\u2019\u00e9mergence d\u2019une culture d\u2019entreprise f\u00e9d\u00e9ratrice passe \u00e9galement par des d\u00e9marches \u00e9cologiques \u2013 certifications et labels de type HQE, BBC, BREEAM, LEED ou WELL \u2013 garantes de bien \u00eatre au sein des quartiers d\u2019affaires les plus modernes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crise de Covid-19 a renforc\u00e9 les imp\u00e9ratifs en mati\u00e8re de sant\u00e9, d\u2019environnement et de qualit\u00e9 de vie au travail. L\u2019immobilier d\u2019entreprise se reconfigure ainsi en fonction des crit\u00e8res ESG et de la notion de responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) &nbsp; Immobilier d\u2019entreprise et enjeux extra-financiers La pand\u00e9mie de Covid-19 aura eu des cons\u00e9quences tant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[14],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-investissements","tag-rse","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La RSE dans le cadre des strat\u00e9gies immobili\u00e8res professionnelles<\/title>\n<meta name=\"description\" content=\"La crise de Covid-19 a renforc\u00e9 les 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