{"id":218,"date":"2020-02-16T10:09:07","date_gmt":"2020-02-16T09:09:07","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=218"},"modified":"2022-07-07T18:35:17","modified_gmt":"2022-07-07T16:35:17","slug":"commerces-un-marche-immobilier-revigore-en-2019","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/commerces-un-marche-immobilier-revigore-en-2019\/","title":{"rendered":"Commerces : un march\u00e9 immobilier revigor\u00e9 en 2019"},"content":{"rendered":"<h2>Les nouvelles dynamiques de l&rsquo;immobilier de commerce<\/h2>\n<p>Le d\u00e9but de l&rsquo;ann\u00e9e 2019 a \u00e9t\u00e9 particuli\u00e8rement marqu\u00e9 par le ralentissement \u00e9conomique du secteur commercial &#8211; exception faite du service &#8211; dont le recul perceptible contrastait avec le dynamisme inarr\u00eatable de l&rsquo;immobilier de bureaux. Le <a href=\"https:\/\/www.europropmarket.com\/commerce\/vente\/\">march\u00e9 des commerces<\/a> semble cependant avoir trouv\u00e9 un nouveau souffle au troisi\u00e8me trimestre de la m\u00eame ann\u00e9e avec plus d&rsquo;un milliard d&rsquo;euros investis en France soit une hausse de 77 % par rapport au trimestre pr\u00e9c\u00e9dent. Au d\u00e9but du quatri\u00e8me trimestre 2019, le volume cumul\u00e9 s&rsquo;\u00e9levait \u00e0 2,6 milliards d&rsquo;euros, une progression de 9 % sur un an. Les investissements se concentrent surtout vers les avenues commer\u00e7antes, devant les centres commerciaux suivis des parcs d&rsquo;activit\u00e9s. Alors que la demande au c\u0153ur des centres-villes commerciaux \u00e9tait en retrait au cours des derni\u00e8res ann\u00e9es, c&rsquo;est une tendance inverse qui s&rsquo;observe depuis 2019 avec une forte progression des locaux d&rsquo;activit\u00e9, entrep\u00f4ts et commerces en pieds d&rsquo;immeuble. L&rsquo;adoption de la loi Elan qui favorise la revitalisation des centres-villes, a contribu\u00e9 \u00e0 doper la demande pour les locaux situ\u00e9s dans des emplacements de premi\u00e8re cat\u00e9gorie ; un rebond du march\u00e9 des commerces qui touchent aussi bien la capitale que les villes de province.<\/p>\n<h2>Les villes commerciales les plus attractives<\/h2>\n<p>C&rsquo;est \u00e9videmment le march\u00e9 parisien qui fait office de locomotive pour l&rsquo;immobilier de commerce en concentrant 60 % des sommes engag\u00e9es dans le secteur. Parmi les op\u00e9rations les plus significatives, la vente \u00e0 UBS d&rsquo;un portefeuille de boutiques de luxe situ\u00e9es avenue Montaigne, l&rsquo;acquisition par Invesco du flagship Saint-Laurent \u00e9galement avenue Montaigne (8e), la vente \u00e0 Axa de 50 % du centre commercial du Passage du Havre (9e). En province les grandes m\u00e9tropoles restent privil\u00e9gi\u00e9es : <a href=\"https:\/\/www.seo-partners.fr\/seo\/\">Lyon<\/a> arrive en deuxi\u00e8me position des villes les plus investies gr\u00e2ce \u00e0 de nombreux projets de la m\u00e9tropole, notamment au sein des grands quartiers d&rsquo;affaires telles que Part-Dieu, Confluence ou Gerland. <a href=\"https:\/\/www.europropmarket.com\/commerce\/location\/33000-bordeaux\/\">Bordeaux<\/a>, dont l&rsquo;attractivit\u00e9 se trouve boost\u00e9e par le d\u00e9veloppement du projet Euratlantique, arrive en seconde position suivie par Cannes et Marseille. Si les villes moyennes subissent un ralentissement de la fr\u00e9quentation des consommateurs, des agglom\u00e9rations telles que Clermont-Ferrand, Amiens ou Annecy s&rsquo;illustrent par une mise en avant des commerces en centre-ville.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les nouvelles dynamiques de l&rsquo;immobilier de commerce Le d\u00e9but de l&rsquo;ann\u00e9e 2019 a \u00e9t\u00e9 particuli\u00e8rement marqu\u00e9 par le ralentissement \u00e9conomique du secteur commercial &#8211; exception faite du service &#8211; dont le recul perceptible contrastait avec le dynamisme inarr\u00eatable de l&rsquo;immobilier de bureaux. Le march\u00e9 des commerces semble cependant avoir trouv\u00e9 un nouveau souffle au troisi\u00e8me [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[26,41],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerces","tag-bail-commercial","tag-commerce","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le march\u00e9 des commerces : un nouveau souffle ?<\/title>\n<meta name=\"description\" content=\"Si Paris demeure la ville commerciale la plus attractive, plusieurs agglom\u00e9rations de province affichent un renouveau certain du march\u00e9 immobilier de commerces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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