{"id":300,"date":"2020-12-07T14:11:19","date_gmt":"2020-12-07T13:11:19","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=300"},"modified":"2022-07-26T14:58:46","modified_gmt":"2022-07-26T12:58:46","slug":"quelles-tendances-pour-l-immobilier-d-entreprise-post-covid","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/quelles-tendances-pour-l-immobilier-d-entreprise-post-covid\/","title":{"rendered":"Quelles tendances pour l’immobilier d’entreprise post-covid ?"},"content":{"rendered":"

La crise cons\u00e9cutive \u00e0 l’\u00e9pid\u00e9mie de Covid-19 fait surgir de nouvelles perspectives pour l’immobilier d’entreprise qui conna\u00eet actuellement de profondes adaptations ; des signaux positifs se profilent d’ores et d\u00e9j\u00e0, notamment en ce qui concerne l’immobilier logistique.<\/p>\n

<\/h2>\n

Un march\u00e9 en cours d’adaptation<\/h2>\n

Si la pand\u00e9mie de Covid-19 a bien eu un impact significatif sur l’immobilier d’entreprise<\/a>, c’est d\u00e8s \u00e0 pr\u00e9sent en termes d’adaptation que ce march\u00e9 doit \u00eatre pens\u00e9, dans une logique de sortie de crise d\u00e9j\u00e0 amorc\u00e9e. Les entreprises adoptent d\u00e9sormais de nouvelles strat\u00e9gies tourn\u00e9es vers la r\u00e9duction de la surface de leurs locaux (et donc une baisse des co\u00fbts), et l’optimisation de leur utilisation. Selon certaines \u00e9tudes, les contrats de sous-location et les baux flexibles sont ainsi appel\u00e9s \u00e0 prendre de l’importance. Une autre tendance majeure r\u00e9side dans la localisation g\u00e9ographique des locaux d’entreprise : il s’agit d\u00e9sormais de conserver une visibilit\u00e9 tout en s’implantant vers de nouveaux secteurs a priori moins co\u00fbteux. Autant d’\u00e9volutions majeures accompagnant les nouveaux modes de travail qui se sont g\u00e9n\u00e9ralis\u00e9s durant les confinements – t\u00e9l\u00e9travail, Flex office et nomadisme professionnel en g\u00e9n\u00e9ral. L’immobilier d’entreprise est \u00e9galement appel\u00e9 \u00e0 s’adapter en ce qui concerne les locaux professionnels eux-m\u00eames qui, au-del\u00e0 des nouvelles organisations du travail, doivent r\u00e9pondre \u00e0 de nouvelles exigences sanitaires et \u00e9cologiques associant r\u00e9silience et protection de la sant\u00e9. Les professionnels de l’immobilier d’entreprise anticipent donc une hausse des investissements en direction des immeubles les plus \u00ab eco-friendly \u00bb, qui garantissent entre autres une qualit\u00e9 de l’air optimale.<\/p>\n

La r\u00e9silience du secteur logistique<\/h2>\n

C’est sans doute l’immobilier logistique<\/a> qui pr\u00e9sente des signaux particuli\u00e8rement positifs, compte tenu de l’essor important du e-commerce. En effet les ventes en ligne devraient repr\u00e9senter 16,2% du total des ventes de d\u00e9tail en 2020 dans les principaux pays europ\u00e9ens (contre 12% en 2019). Un essor durable qui s’accompagne naturellement d’une hausse des demandes de stockage, notamment pour les entrep\u00f4ts \u00e0 \u00e9tages qui devraient une augmentation de leurs revenus locatifs. Le secteur logistique constitue donc une classe d’actifs particuli\u00e8rement r\u00e9sistante \u00e0 la crise, notamment du fait de l’activit\u00e9 des investisseurs asiatiques. L’importance strat\u00e9gique que rev\u00eat d\u00e9sormais la supply-chain – comme l’illustre en France le rapport Hemar\/Dahert – consid\u00e9r\u00e9e comme un facteur clef pour la comp\u00e9titivit\u00e9 des entreprises devrait entra\u00eener une multiplication des points d’approvisionnement et donc une hausse de la demande r\u00e9gionale. Au premier semestre 2020, l’investissement en immobilier logistique avait d\u00e9j\u00e0 totalis\u00e9 2,1 milliards d’euros soit un volume d’activit\u00e9 record d\u00e9passant celui de plusieurs ann\u00e9es pleines. Les lease-back se multiplient \u00e9galement et repr\u00e9sentent pr\u00e8s d’un tiers des volumes de transactions, suite aux cessions par les acteurs de la grande distribution en qu\u00eate de liquidit\u00e9s. Ainsi en d\u00e9pit des ralentissements li\u00e9s au confinement, le dynamisme de la cha\u00eene logistique semble promettre ce secteur \u00e0 un red\u00e9marrage haussier, qu’il s’agisse des entrep\u00f4ts ou des locaux d’activit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

La crise cons\u00e9cutive \u00e0 l’\u00e9pid\u00e9mie de Covid-19 fait surgir de nouvelles perspectives pour l’immobilier d’entreprise qui conna\u00eet actuellement de profondes adaptations ; des signaux positifs se profilent d’ores et d\u00e9j\u00e0, notamment en ce qui concerne l’immobilier logistique. Un march\u00e9 en cours d’adaptation Si la pand\u00e9mie de Covid-19 a bien eu un impact significatif sur l’immobilier […]<\/p>\n","protected":false},"author":2,"featured_media":302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,9,7,8,10],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bureaux","category-commerces","category-coworking","category-entrepots","category-locaux-dactivites","category-terrains","entry","has-media"],"yoast_head":"\nInvestissements et perspectives pour l'immobilier d'entreprises<\/title>\n<meta name=\"description\" content=\"La crise cons\u00e9cutive \u00e0 l'\u00e9pid\u00e9mie de Covid-19 fait surgir de nouvelles perspectives pour l'immobilier d'entreprise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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