{"id":309,"date":"2020-12-11T14:22:43","date_gmt":"2020-12-11T13:22:43","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=309"},"modified":"2022-07-02T18:19:00","modified_gmt":"2022-07-02T16:19:00","slug":"la-strategie-logistique-d-alibaba","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/la-strategie-logistique-d-alibaba\/","title":{"rendered":"Supply-Chain : la strat\u00e9gie logistique d&rsquo;Alibaba"},"content":{"rendered":"<h2>Alibaba : une chaine logistique comp\u00e9titive et performante&#8230;<\/h2>\n<p>Depuis plusieurs ann\u00e9es le g\u00e9ant chinois de l&rsquo;e-commerce d\u00e9ploie une strat\u00e9gie logistique qui se distingue par son caract\u00e8re innovant autant que par le montant des investissements r\u00e9alis\u00e9s. En 2018 l&rsquo;objectif affich\u00e9 \u00e9tait d&rsquo;assurer une livraison 24 heures sur 24 en Chine continentale, et en 72 heures sur les march\u00e9s \u00e9lectroniques ; pour ce faire Alibaba dispose de sa propre soci\u00e9t\u00e9 de logistique, Cainiao Network, au sein de laquelle 100 milliards de yuans d&rsquo;investissements ont \u00e9t\u00e9 pr\u00e9vus sur 5 ans (\u00e0 compter de 2018). La<a href=\"https:\/\/www.europropmarket.com\/entrepot-local-activite\/vente\/\"> cha\u00eene logistique<\/a> est en effet un des facteurs cl\u00e9s de la comp\u00e9titivit\u00e9 du groupe Alibaba qui traite aujourd&rsquo;hui plus de 100 millions de colis par jour, tout en assurant une r\u00e9duction constante des d\u00e9lais de livraison y compris transfrontaliers. Dans le cadre de cette strat\u00e9gie, Alibaba a d\u00e9j\u00e0 op\u00e9r\u00e9 sa transition vers une supply-chain 4.0 en recourant (entre autres) \u00e0 des entrep\u00f4ts intelligents et automatis\u00e9s. Toujours dans un souci d&rsquo;am\u00e9lioration des services logistiques et de l&rsquo;exp\u00e9rience client, Alibaba a mis en place d\u00e9but 2020 une nouvelle fonction int\u00e9gr\u00e9e \u00e0 sa plate-forme C2C, Taobao. Les utilisateurs de la Market Place peuvent d\u00e9sormais cr\u00e9er des boutiques en ligne et travailler en \u00ab\u00a0dropshipment\u00a0\u00bb, c&rsquo;est \u00e0 dire sans cr\u00e9er de stock et en transf\u00e9rant directement les commandes aux grossistes ou fabricants. Autre t\u00e9moin de l&rsquo;essor du groupe chinois, un projet de construction d&rsquo;<a href=\"https:\/\/www.europropmarket.com\/entrepot-local-activite\/location\/33000-bordeaux\/\">entrep\u00f4ts de 71.000m2 actuellement \u00e0 l&rsquo;\u00e9tude en Gironde<\/a>&#8230;<\/p>\n<h2>&#8230;pour une productivit\u00e9 en constante progression<\/h2>\n<p>La strat\u00e9gie logistique d&rsquo;Alibaba se traduit par une productivit\u00e9 et une rentabilit\u00e9 en constant progr\u00e8s : l&rsquo;unit\u00e9 \u00ab cloud \u00bb du groupe a ainsi r\u00e9alis\u00e9 un chiffre d&rsquo;affaires d&rsquo;1,75 milliards de dollars au premier trimestre 2020, soit un chiffre annuel de 7 milliards de dollars. Au cours de ce m\u00eame trimestre, les ventes d&rsquo;Alibaba cloud ont augment\u00e9 de 59 % en raison de la forte demande de cloud public et hybride. La plate-forme d&rsquo;e-commerce Ali express propose aujourd&rsquo;hui plus de 30 millions de produits dans plus de 40 cat\u00e9gories \u2013 high-tech, mobilier, mode, cosm\u00e9tiques etc. \u2013 et s&rsquo;est particuli\u00e8rement implant\u00e9e aux \u00c9tats-Unis, en Russie et en France. Cainiao la filiale logistique du groupe Alibaba, dispose d&rsquo;un r\u00e9seau international lui permettant de travailler aupr\u00e8s de 150 pays gr\u00e2ce \u00e0 des accords pass\u00e9s avec des entreprises de transport. <a href=\"https:\/\/www.europropmarket.com\/entrepot-local-activite\/location\/75-paris\/\">La plate-forme logistique<\/a> construit en outre depuis 2019 son propre r\u00e9seau d&rsquo;express a\u00e9rien mondial. Au deuxi\u00e8me semestre 2020, le chiffre d&rsquo;affaires total de la soci\u00e9t\u00e9 chinoise a grimp\u00e9 \u00e0 153,75 milliards de yuans sur la p\u00e9riode \u2013 contre 114,92 milliards de yuans un an plus t\u00f4t \u2013 les ventes d&rsquo;Alibaba dans le commerce en ligne ayant progress\u00e9 de 34%. Une d\u00e9monstration de la pertinence de la strat\u00e9gie d&rsquo;Alibaba tourn\u00e9e vers les investissements logistiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alibaba : une chaine logistique comp\u00e9titive et performante&#8230; Depuis plusieurs ann\u00e9es le g\u00e9ant chinois de l&rsquo;e-commerce d\u00e9ploie une strat\u00e9gie logistique qui se distingue par son caract\u00e8re innovant autant que par le montant des investissements r\u00e9alis\u00e9s. En 2018 l&rsquo;objectif affich\u00e9 \u00e9tait d&rsquo;assurer une livraison 24 heures sur 24 en Chine continentale, et en 72 heures sur [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[92,85,93,23],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepots","category-locaux-dactivites","tag-alibaba","tag-immobilier-logistique","tag-s","tag-supply-chain","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supply-chain et productivit\u00e9 : l&#039;exemple d&#039;Alibaba<\/title>\n<meta name=\"description\" content=\"Alibaba met en \u0153uvre depuis plusieurs ann\u00e9es une strat\u00e9gie d&#039;investissement tourn\u00e9e vers la dynamisation\/modernisation de sa supply-chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.europropmarket.com\/actualites\/la-strategie-logistique-d-alibaba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supply-chain et productivit\u00e9 : l&#039;exemple d&#039;Alibaba\" \/>\n<meta property=\"og:description\" content=\"Alibaba met en \u0153uvre depuis plusieurs ann\u00e9es une strat\u00e9gie d&#039;investissement tourn\u00e9e vers la dynamisation\/modernisation de sa supply-chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.europropmarket.com\/actualites\/la-strategie-logistique-d-alibaba\/\" \/>\n<meta property=\"og:site_name\" content=\"Europropmarket\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-11T13:22:43+00:00\" 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