{"id":321,"date":"2021-01-12T14:34:54","date_gmt":"2021-01-12T13:34:54","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=321"},"modified":"2022-07-01T10:50:07","modified_gmt":"2022-07-01T08:50:07","slug":"commerce-digital-et-evolution-de-la-logistique-urbaine","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/commerce-digital-et-evolution-de-la-logistique-urbaine\/","title":{"rendered":"Commerce digital et \u00e9volution de la logistique urbaine"},"content":{"rendered":"<h2>Commerce digital : la mutualisation des flux et livraisons<\/h2>\n<p>L&rsquo;essor consid\u00e9rable du <a href=\"https:\/\/www.seo-partners.fr\">e-commerce<\/a> (particuli\u00e8rement stimul\u00e9 durant les p\u00e9riodes de confinement) induit une mutation des flux logistiques du fait de la multiplication des livraisons ; leur mutualisation constitue ainsi une solution pertinente permettant de r\u00e9duire les externalit\u00e9s n\u00e9gatives li\u00e9es au transport &#8211; pollutions, engorgement des centres urbains et nuisances sonores notamment. La mutualisation, en groupant les commandes des clients d&rsquo;une r\u00e9gion donn\u00e9e en une seule unit\u00e9 de transport, permet \u00e9galement d&rsquo;optimiser l&rsquo;activit\u00e9 de livraison en elle-m\u00eame. Mais au-del\u00e0 de tourn\u00e9es de livraisons plus rapides et efficaces au profit des clients, la mutualisation des flux offre un moyen de r\u00e9duire la pollution et de d\u00e9congestionner les centres-villes. Il s&rsquo;agit donc sans conteste d&rsquo;une solution de logistique urbaine incontournable qui tout en r\u00e9duisant les co\u00fbts de transports, accompagne \u00e9galement la mutation des espaces logistiques et de leurs fonctionnalit\u00e9s.<\/p>\n<h2>Une mutation des espaces et fonctionnalit\u00e9s<\/h2>\n<p>Les dynamiques \u00e0 l&rsquo;\u0153uvre dans le secteur logistique se traduisent \u00e9galement par la mixit\u00e9 des fonctions : la demande accrue en termes de qualit\u00e9\/fonctionnalit\u00e9 des espaces publics vient en effet renforcer la comp\u00e9tition pour le foncier, l&rsquo;offre disponible en milieu urbain se caract\u00e9risant par sa raret\u00e9. Les <a href=\"https:\/\/www.europropmarket.com\/actualites\/lentrepot-urbain-une-solution-immobiliere-pour-la-logistique-du-dernier-km\/\">supply-chain<\/a> se voient d\u00e9sormais dans l&rsquo;obligation de rechercher des solutions innovantes pour optimiser l&rsquo;usage des espaces n\u00e9cessaires \u00e0 leur fonctionnement ; la mutualisation des flux \u00e9voqu\u00e9e pr\u00e9c\u00e9demment doit permettre une refonte des biens logistiques, en instaurant par exemple des espaces de \u00ab cross-docking \u00bb et en g\u00e9n\u00e9ralisant des surfaces susceptibles de r\u00e9unir plusieurs activit\u00e9s. En bref, la logistique doit \u00eatre en mesure de se r\u00e9ins\u00e9rer au c\u0153ur des centres urbains pour s\u00e9curiser la cha\u00eene d&rsquo;approvisionnement des villes. Les modes de consommation B2C et B2B imposent en effet un rapprochement entre les lieux de distribution et le client final, l&rsquo;immobilier logistique de demain devant donc se r\u00e9installer au sein d&rsquo;un tissu urbain d\u00e9j\u00e0 particuli\u00e8rement dense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commerce digital : la mutualisation des flux et livraisons L&rsquo;essor consid\u00e9rable du e-commerce (particuli\u00e8rement stimul\u00e9 durant les p\u00e9riodes de confinement) induit une mutation des flux logistiques du fait de la multiplication des livraisons ; leur mutualisation constitue ainsi une solution pertinente permettant de r\u00e9duire les externalit\u00e9s n\u00e9gatives li\u00e9es au transport &#8211; pollutions, engorgement des centres [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>les nouveaux modes de consommation influent sur les flux logistiques<\/title>\n<meta name=\"description\" content=\"le e-commerce implique aujourd&#039;hui une red\u00e9finition de l&#039;ensemble de la supply-chain :la mutualisation des flux et la mutation des espaces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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