{"id":342,"date":"2021-01-22T21:33:35","date_gmt":"2021-01-22T20:33:35","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=342"},"modified":"2022-07-01T09:27:14","modified_gmt":"2022-07-01T07:27:14","slug":"le-31-un-programme-multifonctionnel","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/","title":{"rendered":"Le 31 : un programme multifonctionnel"},"content":{"rendered":"

Une op\u00e9ration de requalification…<\/h2>\n

La rue de B\u00e9thune, art\u00e8re commer\u00e7ante historique de la m\u00e9tropole lilloise, a vu se poser en 2018 la premi\u00e8re pierre du \u00ab 31 \u00bb<\/a> ; le site qui accueillait autrefois les Galeries Lafayette fait en effet l’objet d’un ambitieux projet de requalification destin\u00e9 \u00e0 redynamiser cette zone commerciale majeure. Le 31 entend notamment moderniser le fonctionnement du secteur gr\u00e2ce \u00e0 une programmation enrichie : autrefois \u00e9tablissement unique, le b\u00e2timent est d\u00e9sormais divis\u00e9 en plusieurs entit\u00e9s ind\u00e9pendantes introduisant ainsi une mixit\u00e9 programmatique : quatre cellules commerciales, un h\u00f4tel 4 \u00e9toiles de 120 chambres, des bureaux et un parking de 4 niveaux, dont un d\u00e9di\u00e9 aux bureaux. Le tout sur une surface de 25 000m\u00b2, la surface totale de l’offre commerciale se trouvant redimensionn\u00e9e et rationnalis\u00e9e pour que le b\u00e2timent redevienne le v\u00e9ritable moteur de la rue de B\u00e9thune et du centre-ville. Outre les 600 emplois qui sont attendus sur le site, l’\u00e9mergence de ce projet mixte doit permettre de d\u00e9velopper diff\u00e9rentes initiatives \u00e9coresponsables.<\/p>\n

… alliant bureaux, commerces et loisirs<\/h2>\n

Aux c\u00f4t\u00e9s des 8500 m\u00b2 de bureaux<\/a> – le programme de bureau \u00e9tant mitoyen aux commerces et \u00e0 l’h\u00f4tel – une surface de 10 000 m\u00b2 r\u00e9partie en 6 cellules sera d\u00e9di\u00e9e aux commerces. La zone doit notamment accueillir de grandes enseignes telles que d\u00e9cathlon ou Citadium, l’enseigne de mode urbaine cr\u00e9e en 2000 par le groupe Printemps. Le Food court \u00ab Grand Sc\u00e8ne \u00bb proposera une offre de 10 restaurants street-food, deux bars et un coffee shop. Mais la particularit\u00e9 du 31 r\u00e9side dans l’attention port\u00e9e aux loisirs : le site accueillera ainsi une salle de sport \u00ab Fitness Park \u00bb qui dans le cadre de sa premi\u00e8re ouverture sur la m\u00e9tropole lilloise proposera \u00e0 ses futurs membres des \u00e9quipements haut de gamme \u00e0 des prix attractifs. Avec 2182m\u00b2 de surface, le leader sur le march\u00e9 de l’escalade indoor en France \u00ab Climb Up \u00bb offrira plusieurs disciplines de type murs \u00e0 corde, bloc, fun climbing ainsi qu’une \u00e9cole d’escalade.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une op\u00e9ration de requalification… La rue de B\u00e9thune, art\u00e8re commer\u00e7ante historique de la m\u00e9tropole lilloise, a vu se poser en 2018 la premi\u00e8re pierre du \u00ab 31 \u00bb ; le site qui accueillait autrefois les Galeries Lafayette fait en effet l’objet d’un ambitieux projet de requalification destin\u00e9 \u00e0 redynamiser cette zone commerciale majeure. Le 31 […]<\/p>\n","protected":false},"author":2,"featured_media":927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","entry","has-media"],"yoast_head":"\nLe 31, un grand projet immobilier mixte au c\u0153ur de Lille<\/title>\n<meta name=\"description\" content=\"le 31 est un projet immobilier multifonctionnel o\u00f9 se c\u00f4toieront bient\u00f4t enseignes commerciales, bureaux modernes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le 31, un grand projet immobilier mixte au c\u0153ur de Lille\" \/>\n<meta property=\"og:description\" content=\"le 31 est un projet immobilier multifonctionnel o\u00f9 se c\u00f4toieront bient\u00f4t enseignes commerciales, bureaux modernes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Europropmarket\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T20:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T07:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.europropmarket.com\/actualites\/wp-content\/uploads\/2021\/01\/citadium-le-31-rue-de-bethune-lille.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gcornali\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"gcornali\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\"},\"author\":{\"name\":\"gcornali\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/person\/a1a2fc7052204bfc3d820384b1488e01\"},\"headline\":\"Le 31 : un programme multifonctionnel\",\"datePublished\":\"2021-01-22T20:33:35+00:00\",\"dateModified\":\"2022-07-01T07:27:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#organization\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\",\"url\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\",\"name\":\"Le 31, un grand projet immobilier mixte au c\u0153ur de Lille\",\"isPartOf\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#website\"},\"datePublished\":\"2021-01-22T20:33:35+00:00\",\"dateModified\":\"2022-07-01T07:27:14+00:00\",\"description\":\"le 31 est un projet immobilier multifonctionnel o\u00f9 se c\u00f4toieront bient\u00f4t enseignes commerciales, bureaux modernes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.europropmarket.com\/actualites\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le 31 : un programme multifonctionnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#website\",\"url\":\"https:\/\/www.europropmarket.com\/actualites\/\",\"name\":\"Europropmarket\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.europropmarket.com\/actualites\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#organization\",\"name\":\"Europropmarket\",\"url\":\"https:\/\/www.europropmarket.com\/actualites\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.europropmarket.com\/actualites\/wp-content\/uploads\/2021\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.europropmarket.com\/actualites\/wp-content\/uploads\/2021\/04\/logo.png\",\"width\":204,\"height\":25,\"caption\":\"Europropmarket\"},\"image\":{\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/person\/a1a2fc7052204bfc3d820384b1488e01\",\"name\":\"gcornali\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be9194214014a77e1a18b6a6580c528cf8fd1bf7cf4c7cffe92d34221f5088a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be9194214014a77e1a18b6a6580c528cf8fd1bf7cf4c7cffe92d34221f5088a8?s=96&d=mm&r=g\",\"caption\":\"gcornali\"},\"sameAs\":[\"https:\/\/www.europropmarket.com\/actualites\"],\"url\":\"https:\/\/www.europropmarket.com\/actualites\/author\/gcornali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le 31, un grand projet immobilier mixte au c\u0153ur de Lille","description":"le 31 est un projet immobilier multifonctionnel o\u00f9 se c\u00f4toieront bient\u00f4t enseignes commerciales, bureaux modernes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/","og_locale":"fr_FR","og_type":"article","og_title":"Le 31, un grand projet immobilier mixte au c\u0153ur de Lille","og_description":"le 31 est un projet immobilier multifonctionnel o\u00f9 se c\u00f4toieront bient\u00f4t enseignes commerciales, bureaux modernes.","og_url":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/","og_site_name":"Europropmarket","article_published_time":"2021-01-22T20:33:35+00:00","article_modified_time":"2022-07-01T07:27:14+00:00","og_image":[{"width":1280,"height":499,"url":"https:\/\/www.europropmarket.com\/actualites\/wp-content\/uploads\/2021\/01\/citadium-le-31-rue-de-bethune-lille.jpg","type":"image\/jpeg"}],"author":"gcornali","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"gcornali","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/#article","isPartOf":{"@id":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/"},"author":{"name":"gcornali","@id":"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/person\/a1a2fc7052204bfc3d820384b1488e01"},"headline":"Le 31 : un programme multifonctionnel","datePublished":"2021-01-22T20:33:35+00:00","dateModified":"2022-07-01T07:27:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/"},"wordCount":337,"publisher":{"@id":"https:\/\/www.europropmarket.com\/actualites\/#organization"},"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/","url":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/","name":"Le 31, un grand projet immobilier mixte au c\u0153ur de Lille","isPartOf":{"@id":"https:\/\/www.europropmarket.com\/actualites\/#website"},"datePublished":"2021-01-22T20:33:35+00:00","dateModified":"2022-07-01T07:27:14+00:00","description":"le 31 est un projet immobilier multifonctionnel o\u00f9 se c\u00f4toieront bient\u00f4t enseignes commerciales, bureaux modernes.","breadcrumb":{"@id":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.europropmarket.com\/actualites\/le-31-un-programme-multifonctionnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.europropmarket.com\/actualites\/"},{"@type":"ListItem","position":2,"name":"Le 31 : un programme multifonctionnel"}]},{"@type":"WebSite","@id":"https:\/\/www.europropmarket.com\/actualites\/#website","url":"https:\/\/www.europropmarket.com\/actualites\/","name":"Europropmarket","description":"","publisher":{"@id":"https:\/\/www.europropmarket.com\/actualites\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.europropmarket.com\/actualites\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.europropmarket.com\/actualites\/#organization","name":"Europropmarket","url":"https:\/\/www.europropmarket.com\/actualites\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/logo\/image\/","url":"https:\/\/www.europropmarket.com\/actualites\/wp-content\/uploads\/2021\/04\/logo.png","contentUrl":"https:\/\/www.europropmarket.com\/actualites\/wp-content\/uploads\/2021\/04\/logo.png","width":204,"height":25,"caption":"Europropmarket"},"image":{"@id":"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/person\/a1a2fc7052204bfc3d820384b1488e01","name":"gcornali","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.europropmarket.com\/actualites\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/be9194214014a77e1a18b6a6580c528cf8fd1bf7cf4c7cffe92d34221f5088a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be9194214014a77e1a18b6a6580c528cf8fd1bf7cf4c7cffe92d34221f5088a8?s=96&d=mm&r=g","caption":"gcornali"},"sameAs":["https:\/\/www.europropmarket.com\/actualites"],"url":"https:\/\/www.europropmarket.com\/actualites\/author\/gcornali\/"}]}},"_links":{"self":[{"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":3,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":926,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/posts\/342\/revisions\/926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/media\/927"}],"wp:attachment":[{"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europropmarket.com\/actualites\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}