{"id":356,"date":"2021-02-08T21:55:25","date_gmt":"2021-02-08T20:55:25","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=356"},"modified":"2022-07-21T15:46:27","modified_gmt":"2022-07-21T13:46:27","slug":"l-avenir-de-l-immobilier-d-entreprise-post-covid","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/l-avenir-de-l-immobilier-d-entreprise-post-covid\/","title":{"rendered":"L’avenir de l’immobilier d’entreprise post-Covid"},"content":{"rendered":"

Incertitudes et confiance des dirigeants quant \u00e0 la reprise<\/h2>\n

La deuxi\u00e8me vague de Covid-19 a ind\u00e9niablement impact\u00e9 le moral et la confiance des soci\u00e9t\u00e9s – et de leurs dirigeants – du secteur de l’immobilier d’entreprises<\/a> ; ces incertitudes se manifestent par plusieurs ph\u00e9nom\u00e8nes tels que la chute du nombre de permis de construire \u00e9mis en 2020, la suspension de projets d’am\u00e9nagements urbains par les collectivit\u00e9s et surtout le ralentissement du march\u00e9 tertiaire en raison du confinement et du d\u00e9veloppement du t\u00e9l\u00e9travail ou du Flex office. Une situation que n’arrange pas le risque de faillite auquel sont confront\u00e9es de nombreuse TPE\/PME. La confiance en un retour d’activit\u00e9 similaire \u00e0 celui de 2019 varie fortement selon les diff\u00e9rents secteurs : la commercialisation (74%), la promotion immobili\u00e8re (63%) et la construction (61%) tablent sur un retour \u00e0 la croissance relativement tardif. Cependant selon une enqu\u00eate men\u00e9e par EY avec la Fondation Palladio et Business Immo, 54% des dirigeants restent optimistes pour 2021\/2022. Un indice de confiance pr\u00e9sent notamment dans les secteurs de la logistique et de l’immobilier de sant\u00e9.<\/p>\n

Des secteurs qui tirent leur \u00e9pingle du jeu<\/h2>\n

Le secteur logistique<\/a> et l’immobilier de sant\u00e9, d\u00e9j\u00e0 sur une tendance positive au cours des derni\u00e8res ann\u00e9es, ont \u00e9t\u00e9 renforc\u00e9s par les confinements durant lesquels l’E-commerce a connu un essor consid\u00e9rable (+29% pendant le confinement de mars-mai 2020). Le d\u00e9veloppement de l’immobilier logistique se traduit par la mise en \u0153uvre de projets de requalification tels que le parc E-Valley \u00e0 Cambrai, et l’accent mis sur la modernisation de la supply-chain en g\u00e9n\u00e9ral. Toujours selon les chiffres livr\u00e9s par EY, le niveau de confiance des dirigeants varie grandement selon les classes d’actifs : il atteint 72 % pour ce qui concerne l’immobilier de sant\u00e9 et 54 % pour le secteur logistique. Afin d’accompagner les mutations en cours dans le domaine de l’immobilier d’entreprise, de nombreux dirigeants et investisseurs – notamment dans le secteur logistique – consid\u00e8rent la digitalisation de l’ensemble de la cha\u00eene de valeur comme un \u00e9l\u00e9ment moteur, une digitalisation qui s’\u00e9tend aux strat\u00e9gies marketing. L’immobilier de sant\u00e9 conserve de son c\u00f4t\u00e9 ses fondamentaux, \u00e0 savoir un niveau de rendement sup\u00e9rieur au march\u00e9 des bureaux et une pratique reposant sur la signature de baux de longue dur\u00e9e (9 \u00e0 12 ans).<\/p>\n

 <\/p>\n

Lire aussi :\u00a0 \u00c9tude prospective des enjeux de la livraison du dernier kilom\u00e8tre<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Incertitudes et confiance des dirigeants quant \u00e0 la reprise La deuxi\u00e8me vague de Covid-19 a ind\u00e9niablement impact\u00e9 le moral et la confiance des soci\u00e9t\u00e9s – et de leurs dirigeants – du secteur de l’immobilier d’entreprises ; ces incertitudes se manifestent par plusieurs ph\u00e9nom\u00e8nes tels que la chute du nombre de permis de construire \u00e9mis en […]<\/p>\n","protected":false},"author":2,"featured_media":500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[18,65,17,24,28,64,23],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepots","category-locaux-dactivites","tag-dernier-kilometre","tag-e-commerce","tag-entrepots","tag-immobilier-dentreprise","tag-locaux-dactivites","tag-logistique","tag-supply-chain","entry","has-media"],"yoast_head":"\nQuelle sortie de crise pour 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