{"id":362,"date":"2021-02-24T21:58:27","date_gmt":"2021-02-24T20:58:27","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=362"},"modified":"2022-07-01T09:11:01","modified_gmt":"2022-07-01T07:11:01","slug":"la-technologie-au-service-de-l-immobilier-de-demain","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/la-technologie-au-service-de-l-immobilier-de-demain\/","title":{"rendered":"La technologie au service de l’immobilier de demain"},"content":{"rendered":"

Travail \u00e0 distance et d\u00e9mat\u00e9rialisation<\/h2>\n

Pour un grand nombre d’entreprises la crise sanitaire a impos\u00e9 de profonds changements en mati\u00e8re de modes de travail : d\u00e9veloppement du t\u00e9l\u00e9travail bien s\u00fbr, mais plus g\u00e9n\u00e9ralement r\u00e9organisation des activit\u00e9s sur une base distancielle. Le nomadisme professionnel devient ainsi une norme, tandis que le flex-office<\/a> s’installe progressivement au sein des immeubles de bureaux. Pour les professionnels de l’immobilier<\/a>, les prises de rendez-vous peuvent d\u00e9sormais se faire en ligne et se d\u00e9rouler par la suite en visioconf\u00e9rence. Il faut \u00e9galement compter sur les visites virtuelles et la possibilit\u00e9 de signer diff\u00e9rents contrats et documents \u00e0 distance. Mais plus g\u00e9n\u00e9ralement ce sont les outils de travail eux-m\u00eames qui doivent se d\u00e9mat\u00e9rialiser : process, communication, services etc\u2026Les professionnels de l’immobilier ont ainsi compris que le marketing digital – \u00e0 travers le r\u00e9f\u00e9rencement, la cr\u00e9ation de trafic, les op\u00e9rations de communication diverses – \u00e9tait devenu un \u00e9l\u00e9ment cl\u00e9 de leur strat\u00e9gie d’entreprise, leur permettant de demeurer actifs et productifs y compris en p\u00e9riode de crise ou de confinement.<\/p>\n

Digital Workplace et blockchain<\/h2>\n

Afin d’accompagner le d\u00e9veloppement du travail \u00e0 distance et les processus de d\u00e9mat\u00e9rialisation, les entreprises devront effectuer une v\u00e9ritable transformation digitale et fournir aux salari\u00e9s et collaborateurs un v\u00e9ritable environnement connect\u00e9 : c’est l’av\u00e8nement de la digital<\/a> workplace. Il s’agira pour les professionnels de l’immobilier d’unifier les diff\u00e9rents outils de leur soci\u00e9t\u00e9 en termes de communication \u2013 via les r\u00e9seaux sociaux d’entreprise notamment \u2013 et de gestion documentaire \u2013 plate-forme collaboratives, documents et informations num\u00e9ris\u00e9es. Parmi les technologies susceptibles d’int\u00e9resser les professionnels de l’immobilier, la blockchain assure le stockage et la transmission d’informations de mani\u00e8re s\u00e9curis\u00e9e \u2013 transactions financi\u00e8res, signatures, documents divers. Utilis\u00e9e notamment dans le cadre des crypto-monnaies, elle fournit une base de donn\u00e9es contenant l’historique des \u00e9changes effectu\u00e9s entre ses utilisateurs. Si la blockchain entame sa d\u00e9mocratisation, elle permettra aux r\u00e9seaux immobiliers de v\u00e9rifier rapidement et \u00e0 distance des informations bancaires, de transmettre des documents l\u00e9gaux ou des titres de propri\u00e9t\u00e9, r\u00e9pondant ainsi aux imp\u00e9ratifs de l’immobilier post-covid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Travail \u00e0 distance et d\u00e9mat\u00e9rialisation Pour un grand nombre d’entreprises la crise sanitaire a impos\u00e9 de profonds changements en mati\u00e8re de modes de travail : d\u00e9veloppement du t\u00e9l\u00e9travail bien s\u00fbr, mais plus g\u00e9n\u00e9ralement r\u00e9organisation des activit\u00e9s sur une base distancielle. Le nomadisme professionnel devient ainsi une norme, tandis que le flex-office s’installe progressivement au sein […]<\/p>\n","protected":false},"author":2,"featured_media":492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[55,34,15,54,53],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bureaux","tag-blockchain","tag-bureaux","tag-coworking","tag-digital-workplace","tag-travail-a-distance","entry","has-media"],"yoast_head":"\nE 2021, quels outils technologiques pour les professionnels ?<\/title>\n<meta name=\"description\" content=\"Travail \u00e0 distance et d\u00e9mat\u00e9rialisation sont les ph\u00e9nom\u00e8nes majeurs qui caract\u00e9risent l'\u00e9volution de l'immobilier post-covid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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