{"id":392,"date":"2021-04-25T22:28:13","date_gmt":"2021-04-25T20:28:13","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=392"},"modified":"2022-07-01T08:37:31","modified_gmt":"2022-07-01T06:37:31","slug":"empreinte-immobiliere-et-strategie-d-entreprise","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/empreinte-immobiliere-et-strategie-d-entreprise\/","title":{"rendered":"Empreinte immobili\u00e8re et strat\u00e9gie d&rsquo;entreprise"},"content":{"rendered":"<h2>Charges immobili\u00e8re et mutation des espaces<\/h2>\n<p>L&rsquo;analyse par l&rsquo;entreprise de son empreinte immobili\u00e8re lui permet de d\u00e9terminer l&rsquo;impact g\u00e9n\u00e9r\u00e9 par ses structures et b\u00e2timents, que ce soit en termes de surface ou de co\u00fbt. La crise sanitaire li\u00e9e \u00e0 la covid-19 confronte aujourd&rsquo;hui les soci\u00e9t\u00e9s \u00e0 plusieurs probl\u00e9matiques en mati\u00e8re d&rsquo;espaces professionnels : stress des loyers, baisse de tr\u00e9sorerie, bureaux non-occup\u00e9s du fait de la g\u00e9n\u00e9ralisation du t\u00e9l\u00e9travail&#8230; la question se pose surtout pour les petites et moyennes entreprises, puisque selon la CPME seuls 40 % des PME s&rsquo;\u00e9taient acquitt\u00e9es de leurs charges immobili\u00e8res en juin 2020, 22 % d&rsquo;entre elles ayant b\u00e9n\u00e9fici\u00e9 d&rsquo;un report de loyer. Les entreprises doivent \u00e9galement tenir compte du d\u00e9veloppement du nomadisme professionnel, qui contribue lui aussi \u00e0 une red\u00e9finition des environnements professionnels &#8211; et des charges qui leur sont li\u00e9es &#8211; \u00e0 travers le Flex Office notamment. L&#8217;empreinte immobili\u00e8re des entreprises comporte ainsi un aspect \u00e9minemment financier, tout en constituant un enjeu majeur en termes d&rsquo;adaptation au nouveau mode de travail. La <a title=\"mutation de l'immobilier d'entreprise\" href=\"https:\/\/www.arthur-loyd-lyon.com\/actualites\/comment-l-immobilier-de-bureaux-evolue-sous-l-influence-des-nouvelles-pratiques-de-travail\" target=\"_blank\" rel=\"noopener\">mutation de l&rsquo;immobilier d&rsquo;entreprise<\/a> sous l&rsquo;effet de la crise sanitaire est l&rsquo;occasion pour les soci\u00e9t\u00e9s de prendre en compte les nouveaux usages professionnels et d&rsquo;optimiser cette empreinte.<\/p>\n<h2>Comment optimiser l&#8217;empreinte immobili\u00e8re<\/h2>\n<p>En effet le r\u00e9am\u00e9nagement des <a title=\"espaces de travail\" href=\"https:\/\/www.arthur-loyd-lyon.com\/bureau\" target=\"_blank\" rel=\"noopener\">espaces de travail<\/a> peut non seulement faire baisser les charges de l&rsquo;entreprise, mais \u00e9galement favoriser le sentiment d&rsquo;appartenance et la productivit\u00e9 des salari\u00e9s et collaborateurs. Dans la mesure o\u00f9 les aires de travail sont parfois inoccup\u00e9es dans des proportions atteignant 40 \u00e0 70 % de la superficie totale des locaux, les entreprises (quelle que soit leur taille) ont tout int\u00e9r\u00eat \u00e0 repenser leurs espaces de travail dans une optique de flexibilit\u00e9 accrue. Les espaces de travail partag\u00e9s, la possibilit\u00e9 offerte aux salari\u00e9s et collaborateurs de se d\u00e9placer librement au sein de leur lieu de travail sont des \u00e9l\u00e9ments cl\u00e9s des transformations qui animent l&rsquo;immobilier d&rsquo;entreprise. Une r\u00e9duction de l&#8217;empreinte immobili\u00e8re favoris\u00e9e par la digitalisation des espaces : d&rsquo;apr\u00e8s une \u00e9tude Deloitte de 2016, les entreprises peuvent ainsi att\u00e9nuer leur empreinte immobili\u00e8re dans des proportions allant jusqu&rsquo;\u00e0 20 \u00e0 30 % et r\u00e9aliser des \u00e9conomies cons\u00e9quentes. Selon une enqu\u00eate men\u00e9e par CoreNet Global, 69 % des utilisateurs interrog\u00e9s d\u00e9claraient en 2020 que l&#8217;empreinte immobili\u00e8re de leur entreprise devait diminuer en raison de la g\u00e9n\u00e9ralisation du travail \u00e0 domicile. Une r\u00e9alit\u00e9 qui se traduit par les recherches des soci\u00e9t\u00e9s en mati\u00e8re d&rsquo;immobilier d&rsquo;entreprise, lesquelles se portent d\u00e9sormais vers des surfaces plus petites et capables d&rsquo;accompagner les nouveaux usages professionnels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charges immobili\u00e8re et mutation des espaces L&rsquo;analyse par l&rsquo;entreprise de son empreinte immobili\u00e8re lui permet de d\u00e9terminer l&rsquo;impact g\u00e9n\u00e9r\u00e9 par ses structures et b\u00e2timents, que ce soit en termes de surface ou de co\u00fbt. La crise sanitaire li\u00e9e \u00e0 la covid-19 confronte aujourd&rsquo;hui les soci\u00e9t\u00e9s \u00e0 plusieurs probl\u00e9matiques en mati\u00e8re d&rsquo;espaces professionnels : stress des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[34,38],"class_list":["post-392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bureaux","tag-bureaux","tag-bureaux-lyon","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment repenser l&#039;empreinte immobili\u00e8re des entreprises ?<\/title>\n<meta name=\"description\" content=\"les entreprises souhaitant d\u00e9sormais r\u00e9duire leur empreinte immobili\u00e8re. 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