{"id":569,"date":"2022-08-04T14:52:10","date_gmt":"2022-08-04T12:52:10","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=569"},"modified":"2022-08-04T14:52:10","modified_gmt":"2022-08-04T12:52:10","slug":"immobilier-dentreprise-la-necessaire-transformation-des-surfaces-commerciales","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/immobilier-dentreprise-la-necessaire-transformation-des-surfaces-commerciales\/","title":{"rendered":"Immobilier d\u2019entreprise : la n\u00e9cessaire transformation des surfaces commerciales"},"content":{"rendered":"<p>Le march\u00e9 des locaux commerciaux est incontestablement celui qui aura le plus souffert de la crise sanitaire : alors que dans la plupart des agglom\u00e9rations l&rsquo;immobilier de bureaux reprend \u00e0 la hausse \u00e0 l&rsquo;instar du secteur logistique dont la croissance fulgurante est stimul\u00e9e par l&rsquo;e-commerce, l&rsquo;<a href=\"https:\/\/www.europropmarket.com\/commerce\/\">immobilier commercial<\/a> demeure paralys\u00e9. Le poids des charges fixes \u2013 location et stocks notamment \u2013 aura contribu\u00e9 \u00e0 la multiplication des proc\u00e9dures collectives et aux fermetures d&rsquo;entreprises ; la demande de locaux commerciaux reste en baisse tandis que de nombreux propri\u00e9taires souhaitent pouvoir vendre rapidement leurs biens, anticipant souvent une perte de valeur et\/ou de rentabilit\u00e9. Pour reprendre \u00e0 la hausse, l&rsquo;immobilier commercial devra d\u00e8s lors tenir compte de la transformation des modes de consommation \u2013 drive, livraison, click and collect etc. \u2013 qui doit pousser les entreprises \u00e0 acc\u00e9l\u00e9rer la digitalisation de leurs activit\u00e9s. En effet, Au-del\u00e0 des normes sanitaires \u00e0 respecter, les commerces devront s&rsquo;adapter aux dynamiques actuelles qui fa\u00e7onnent l&rsquo;immobilier d&rsquo;entreprise ; les commerces ind\u00e9pendants devront mettre l&rsquo;accent sur l&rsquo;aspect humain et le lien social, tandis que les notions de confort et bien-\u00eatre s&rsquo;imposeront dans les centres commerciaux \u00e0 travers la cr\u00e9ation de jardins d&rsquo;int\u00e9rieur, d&rsquo;espaces d\u00e9tente ou de loisirs pour enfants. Les surfaces commerciales post-covid 19 devront ainsi se reconfigurer en fonction d&rsquo;une notion clef, celle de qualit\u00e9 de vie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des locaux commerciaux est incontestablement celui qui aura le plus souffert de la crise sanitaire : alors que dans la plupart des agglom\u00e9rations l&rsquo;immobilier de bureaux reprend \u00e0 la hausse \u00e0 l&rsquo;instar du secteur logistique dont la croissance fulgurante est stimul\u00e9e par l&rsquo;e-commerce, l&rsquo;immobilier commercial demeure paralys\u00e9. Le poids des charges fixes \u2013 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[26],"class_list":["post-569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerces","tag-bail-commercial","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolution de l&#039;immobilier commercial apr\u00e8s la crise sanitaire<\/title>\n<meta name=\"description\" content=\"L&#039;immobilier commercial doit \u00eatre repens\u00e9 en fonction des dynamiques actuelles, bien-\u00eatre et qualit\u00e9 de vie notamment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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