{"id":625,"date":"2023-02-20T13:15:27","date_gmt":"2023-02-20T12:15:27","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=625"},"modified":"2023-02-20T13:15:27","modified_gmt":"2023-02-20T12:15:27","slug":"comment-choisir-le-territoire-dimplantation-de-votre-entreprise","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/comment-choisir-le-territoire-dimplantation-de-votre-entreprise\/","title":{"rendered":"Comment choisir le territoire d\u2019implantation de votre entreprise ?"},"content":{"rendered":"<p><span data-offset-key=\"atrmt-36-0\">L<\/span><span data-offset-key=\"atrmt-37-0\">&lsquo;<\/span><span data-offset-key=\"atrmt-38-0\">Inst<\/span><span data-offset-key=\"atrmt-39-0\">it<\/span><span data-offset-key=\"atrmt-40-0\">ut<\/span><span data-offset-key=\"atrmt-41-0\"> National<\/span><span data-offset-key=\"atrmt-42-0\"> de<\/span><span data-offset-key=\"atrmt-43-0\"> la<\/span><span data-offset-key=\"atrmt-44-0\"> Stat<\/span><span data-offset-key=\"atrmt-45-0\">ist<\/span><span data-offset-key=\"atrmt-46-0\">ique<\/span><span data-offset-key=\"atrmt-47-0\"> et<\/span><span data-offset-key=\"atrmt-48-0\"> des<\/span><span data-offset-key=\"atrmt-49-0\"> \u00c9<\/span><span data-offset-key=\"atrmt-50-0\">t<\/span><span data-offset-key=\"atrmt-51-0\">udes<\/span><span data-offset-key=\"atrmt-52-0\"> \u00c9<\/span><span data-offset-key=\"atrmt-53-0\">conom<\/span><span data-offset-key=\"atrmt-54-0\">iques<\/span><span data-offset-key=\"atrmt-55-0\"> (<\/span><span data-offset-key=\"atrmt-56-0\">IN<\/span><span data-offset-key=\"atrmt-57-0\">SEE<\/span><span data-offset-key=\"atrmt-58-0\">)<\/span><span data-offset-key=\"atrmt-59-0\"> a<\/span><span data-offset-key=\"atrmt-60-0\"> pub<\/span><span data-offset-key=\"atrmt-61-0\">li<\/span><span data-offset-key=\"atrmt-62-0\">\u00e9<\/span><span data-offset-key=\"atrmt-63-0\"> une<\/span> <span data-offset-key=\"atrmt-65-0\">\u00e9t<\/span><span 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data-offset-key=\"atrmt-86-0\"> en<\/span><span data-offset-key=\"atrmt-87-0\"> 2022<\/span><span data-offset-key=\"atrmt-88-0\">.<\/span><span data-offset-key=\"atrmt-89-0\"> C<\/span><span data-offset-key=\"atrmt-90-0\">ette<\/span> <span data-offset-key=\"atrmt-92-0\">\u00e9t<\/span><span data-offset-key=\"atrmt-93-0\">ude<\/span><span data-offset-key=\"atrmt-94-0\"> n<\/span><span data-offset-key=\"atrmt-95-0\">ous<\/span><span data-offset-key=\"atrmt-96-0\"> four<\/span><span data-offset-key=\"atrmt-97-0\">nit<\/span><span data-offset-key=\"atrmt-98-0\"> une<\/span><span data-offset-key=\"atrmt-99-0\"> analyse<\/span><span data-offset-key=\"atrmt-100-0\"> compl<\/span><span data-offset-key=\"atrmt-101-0\">\u00e8<\/span><span data-offset-key=\"atrmt-102-0\">te<\/span><span data-offset-key=\"atrmt-103-0\"> sur<\/span><span data-offset-key=\"atrmt-104-0\"> la<\/span><span data-offset-key=\"atrmt-105-0\"> r\u00e9<\/span><span data-offset-key=\"atrmt-106-0\">part<\/span><span data-offset-key=\"atrmt-107-0\">ition<\/span><span data-offset-key=\"atrmt-108-0\"> des<\/span><span data-offset-key=\"atrmt-109-0\"> ent<\/span><span data-offset-key=\"atrmt-110-0\">re<\/span><span data-offset-key=\"atrmt-111-0\">prises<\/span><span data-offset-key=\"atrmt-112-0\"> et<\/span><span data-offset-key=\"atrmt-113-0\"> des<\/span><span data-offset-key=\"atrmt-114-0\"> sect<\/span><span data-offset-key=\"atrmt-115-0\">e<\/span><span data-offset-key=\"atrmt-116-0\">urs<\/span><span data-offset-key=\"atrmt-117-0\"> d<\/span><span data-offset-key=\"atrmt-118-0\">&lsquo;<\/span><span data-offset-key=\"atrmt-119-0\">activ<\/span><span data-offset-key=\"atrmt-120-0\">it\u00e9<\/span><span data-offset-key=\"atrmt-121-0\"> sur<\/span><span data-offset-key=\"atrmt-122-0\"> le<\/span><span data-offset-key=\"atrmt-123-0\"> territ<\/span><span data-offset-key=\"atrmt-124-0\">oire<\/span><span data-offset-key=\"atrmt-125-0\"> fr<\/span><span data-offset-key=\"atrmt-126-0\">an<\/span><span data-offset-key=\"atrmt-127-0\">\u00e7<\/span><span data-offset-key=\"atrmt-128-0\">ais<\/span><span data-offset-key=\"atrmt-129-0\">.<\/span> <span data-offset-key=\"atrmt-170-0\">\u00a0L<\/span><span data-offset-key=\"atrmt-171-0\">&lsquo;<\/span><span data-offset-key=\"atrmt-172-0\">\u00e9t<\/span><span data-offset-key=\"atrmt-173-0\">ude<\/span><span data-offset-key=\"atrmt-174-0\"> r\u00e9<\/span><span data-offset-key=\"atrmt-175-0\">v<\/span><span data-offset-key=\"atrmt-176-0\">\u00e8<\/span><span data-offset-key=\"atrmt-177-0\">le<\/span><span data-offset-key=\"atrmt-178-0\"> que<\/span><span data-offset-key=\"atrmt-179-0\"> la<\/span><span data-offset-key=\"atrmt-180-0\"> France<\/span><span data-offset-key=\"atrmt-181-0\"> com<\/span><span data-offset-key=\"atrmt-182-0\">pt<\/span><span data-offset-key=\"atrmt-183-0\">e<\/span><span data-offset-key=\"atrmt-184-0\"> plus<\/span><span data-offset-key=\"atrmt-185-0\"> de<\/span><span data-offset-key=\"atrmt-186-0\"> 1<\/span><span data-offset-key=\"atrmt-187-0\">,<\/span><span data-offset-key=\"atrmt-188-0\">4<\/span><span data-offset-key=\"atrmt-189-0\"> million<\/span><span data-offset-key=\"atrmt-190-0\"> d<\/span><span data-offset-key=\"atrmt-191-0\">&lsquo;<\/span><span data-offset-key=\"atrmt-192-0\">ent<\/span><span data-offset-key=\"atrmt-193-0\">re<\/span><span data-offset-key=\"atrmt-194-0\">prises<\/span><span data-offset-key=\"atrmt-195-0\"> en<\/span><span data-offset-key=\"atrmt-196-0\"> 2022<\/span><span data-offset-key=\"atrmt-197-0\">,<\/span><span data-offset-key=\"atrmt-198-0\"> a<\/span><span data-offset-key=\"atrmt-199-0\">vec<\/span><span data-offset-key=\"atrmt-200-0\"> un<\/span><span data-offset-key=\"atrmt-201-0\"> t<\/span><span data-offset-key=\"atrmt-202-0\">aux<\/span><span data-offset-key=\"atrmt-203-0\"> de<\/span><span data-offset-key=\"atrmt-204-0\"> cro<\/span><span data-offset-key=\"atrmt-205-0\">issance<\/span><span data-offset-key=\"atrmt-206-0\"> ann<\/span><span data-offset-key=\"atrmt-207-0\">uel<\/span><span data-offset-key=\"atrmt-208-0\"> m<\/span><span data-offset-key=\"atrmt-209-0\">oy<\/span><span data-offset-key=\"atrmt-210-0\">en<\/span><span data-offset-key=\"atrmt-211-0\"> de<\/span><span data-offset-key=\"atrmt-212-0\"> 3<\/span><span data-offset-key=\"atrmt-213-0\">,<\/span><span data-offset-key=\"atrmt-214-0\">2<\/span><span data-offset-key=\"atrmt-215-0\"> %<\/span><span data-offset-key=\"atrmt-216-0\"> ent<\/span><span data-offset-key=\"atrmt-217-0\">re<\/span><span data-offset-key=\"atrmt-218-0\"> 2017<\/span><span data-offset-key=\"atrmt-219-0\"> et<\/span><span data-offset-key=\"atrmt-220-0\"> 2022<\/span><span data-offset-key=\"atrmt-221-0\">. Cette \u00e9tude d\u00e9montre aussi\u00a0 que l<\/span>e secteur d&rsquo;implantation d\u00e9pend fortement de l&rsquo;activit\u00e9 d&rsquo;une entreprise et de sa strat\u00e9gie de d\u00e9veloppement. Des crit\u00e8res tels que l&rsquo;\u00e9cosyst\u00e8me professionnel local, l&rsquo;accessibilit\u00e9 et la visibilit\u00e9 s&rsquo;imposent dans le cadre d&rsquo;une recherche de <a href=\"https:\/\/www.europropmarket.com\/nos-offres\/\">locaux professionnels<\/a><\/p>\n<h2>Quel territoire d\u2019implantation pour quelle entreprise<\/h2>\n<p>Le territoire d\u2019implantation est un \u00e9l\u00e9ment clef du succ\u00e8s futur d\u2019une entreprise et de la perception qu&rsquo;en auront ses clients, partenaires et concurrents. Le secteur g\u00e9ographique conditionne la visibilit\u00e9 et l&rsquo;image de la soci\u00e9t\u00e9, et doit \u00eatre choisi en fonction de la nature de l\u2019activit\u00e9 et de la strat\u00e9gie d\u00e9ploy\u00e9e par l\u2019entreprise. \u00c0 titre d&rsquo;exemple <a href=\"https:\/\/www.europropmarket.com\/commerce\/location\/\">les commerces sont particuli\u00e8rement sensibles \u00e0 l&rsquo;environnement<\/a> qui les entoure : la zone de chalandise, l&rsquo;accessibilit\u00e9, les transports en commun, le dynamisme \u00e9conomique local, la r\u00e9putation du quartier et la nature de la client\u00e8le vont fortement influer sur le succ\u00e8s futur de l&rsquo;entreprise. Les immeubles de bureaux ne doivent pas non plus n\u00e9gliger les dynamiques locales et le type d&rsquo;activit\u00e9 exerc\u00e9 sur le territoire d&rsquo;implantation : il est ainsi primordial de consid\u00e9rer l&rsquo;\u00e9cosyst\u00e8me d&rsquo;entreprise et l&rsquo;orientation tertiaire du secteur, l\u2019implantation au sein d\u2019un quartier d\u2019affaire conf\u00e9rant un avantage certain en termes de d\u00e9veloppement futur. Les start-ups de leur c\u00f4t\u00e9 ont tout int\u00e9r\u00eat \u00e0 privil\u00e9gier les environnements tourn\u00e9s vers l&rsquo;innovation et dot\u00e9s d&rsquo;incubateurs et acc\u00e9l\u00e9rateurs de projets. Par ailleurs la pr\u00e9sence de commerces et services de proximit\u00e9 est toujours un atout essentiel favorisant le confort des salari\u00e9s et des clients.<\/p>\n<h2>Activit\u00e9s industrielles et logistiques<\/h2>\n<p>En ce qui concerne les activit\u00e9s industrielles et logistiques, il est fr\u00e9quent de voir des<a href=\"https:\/\/www.europropmarket.com\/entrepot-local-activite\/\"> entrep\u00f4ts<\/a> s&rsquo;installer en p\u00e9riph\u00e9rie des agglom\u00e9rations \u00e0 proximit\u00e9 de r\u00e9seaux de transports routiers, ferroviaires, portuaires ou a\u00e9roportuaires. Le choix d&rsquo;un parc d&rsquo;activit\u00e9s peut \u00eatre ici un avantage majeur compte tenu de l&rsquo;attractivit\u00e9 de ces actifs aupr\u00e8s des soci\u00e9t\u00e9s comme des investisseurs. Dans le cadre de la nouvelle logistique urbaine, il peut \u00eatre cependant avantageux pour les entreprises de transports\/logistique de disposer d&rsquo;espaces de stockage situ\u00e9s en plein c\u0153ur des villes afin de mieux desservir les diff\u00e9rents bassins de consommation. En r\u00e9sum\u00e9 le choix d&rsquo;un secteur d&rsquo;implantation est tributaire de l&rsquo;objet social d&rsquo;entreprise, de sa client\u00e8le et de la strat\u00e9gie de d\u00e9veloppement qu&rsquo;elle entend mener. Faire appel \u00e0 un professionnel de l&rsquo;immobilier d&rsquo;entreprise peut ici donner l&rsquo;opportunit\u00e9 aux entreprises de s\u00e9lectionner les territoires les plus adapt\u00e9es \u00e0 leur activit\u00e9 et de b\u00e9n\u00e9ficier des environnements les plus propices \u00e0 leur essor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&lsquo;Institut National de la Statistique et des \u00c9tudes \u00c9conomiques (INSEE) a publi\u00e9 une \u00e9tude sur les chiffres cl\u00e9s de l&lsquo;implantation des entreprises en France en 2022. Cette \u00e9tude nous fournit une analyse compl\u00e8te sur la r\u00e9partition des entreprises et des secteurs d&lsquo;activit\u00e9 sur le territoire fran\u00e7ais. \u00a0L&lsquo;\u00e9tude r\u00e9v\u00e8le que la France compte plus de 1,4 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[162],"class_list":["post-625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-investissements","tag-locaux-professionnels","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>comment choisir un secteur d\u2019implantation<\/title>\n<meta name=\"description\" content=\"Le territoire d\u2019implantation d&#039;une entreprise d\u00e9pend fortement de l&#039;activit\u00e9 de cette 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