{"id":754,"date":"2022-10-24T00:01:18","date_gmt":"2022-10-23T22:01:18","guid":{"rendered":"https:\/\/www.europropmarket.com\/actualites\/?p=754"},"modified":"2022-10-24T00:03:01","modified_gmt":"2022-10-23T22:03:01","slug":"pourquoi-la-rse-est-elle-au-coeur-de-limmobilier-dentreprise","status":"publish","type":"post","link":"https:\/\/www.europropmarket.com\/actualites\/pourquoi-la-rse-est-elle-au-coeur-de-limmobilier-dentreprise\/","title":{"rendered":"Pourquoi la RSE est-elle au c\u0153ur de l\u2019immobilier d\u2019entreprise?"},"content":{"rendered":"<h2><strong>RSE : des enjeux extra-financiers incontournables<\/strong><\/h2>\n<p>La crise sanitaire aura eu des cons\u00e9quences non seulement sur le march\u00e9 <a href=\"https:\/\/www.europropmarket.com\/nos-offres\/\">immobilier professionnel<\/a> mais \u00e9galement sur les entreprises elles-m\u00eames et leurs salari\u00e9s. Les confinements ont profond\u00e9ment boulevers\u00e9 les modes de travail, faisant surgir chez les salari\u00e9s de nouvelles pr\u00e9occupations et attentes. En janvier 2022,50 % d&rsquo;entre eux d\u00e9claraient avoir subi une baisse de moral allant parfois jusqu&rsquo;\u00e0 la d\u00e9pression en raison d&rsquo;un manque de contacts sociaux. T\u00e9l\u00e9travail et nomadisme professionnel se normalisant aujourd&rsquo;hui, l&rsquo;immobilier d&rsquo;entreprise post-covid doit s&rsquo;adapter aux nouvelles r\u00e9alit\u00e9s du march\u00e9 en int\u00e9grant dans son d\u00e9veloppement des crit\u00e8res autres que la rentabilit\u00e9. Les strat\u00e9gies d&rsquo;entreprise doivent en effet d\u00e9sormais tenir compte d&rsquo;enjeux extra financiers li\u00e9s \u00e0 la qualit\u00e9 de vie au travail et au bien-\u00eatre des collaborateurs. La pand\u00e9mie de covid-19 a \u00e9galement illustr\u00e9 le lien entre activit\u00e9s \u00e9conomiques et probl\u00e9matiques environnementales ou climatiques : en 2020 les \u00e9missions de CO2 baiss\u00e8rent de pr\u00e8s de 10% suite au premier confinement. L&rsquo;immobilier tertiaire et logistique doivent \u00e9galement int\u00e9grer ces <a href=\"https:\/\/www.europropmarket.com\/actualites\/performance-energetique-qualite-de-vie-au-travail-rentabiliteles-avantages-des-tours-de-bureaux-en-bois\/\">enjeux \u00e9cologiques<\/a> \u00e0 travers la mise en \u0153uvre de crit\u00e8res ESG \u2013 environnementaux, sociaux et gouvernance \u2013 qui contribuent \u00e0 la productivit\u00e9 et au bien-\u00eatre des collaborateurs. Une mutation consacr\u00e9e par l&rsquo;\u00e9volution du cadre juridique, qu&rsquo;il s&rsquo;agisse de la Loi Climat et R\u00e9silience ou du D\u00e9cret tertiaire.<\/p>\n<h2><strong>Vers un immobilier d\u2019entreprise plus durable<\/strong><\/h2>\n<p>La responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) en vient donc immanquablement \u00e0 devenir le moteur des transformations des mod\u00e8les \u00e9conomiques entrepreneuriaux, permettant notamment d&rsquo;int\u00e9grer les enjeux environnementaux aux strat\u00e9gies des soci\u00e9t\u00e9s. L&rsquo;immobilier d\u2019entreprise responsable s&rsquo;appuie ainsi sur les deux piliers que sont la RSE et les crit\u00e8res ESG pour favoriser la d\u00e9carbonation des b\u00e2timents professionnels autant que la qualit\u00e9 de vie et la sant\u00e9 des salari\u00e9s. L&rsquo;optimisation de l&#8217;empreinte immobili\u00e8re est une autre tendance caract\u00e9ristique de l&rsquo;immobilier post-covid19 : les surfaces de <a href=\"https:\/\/www.europropmarket.com\/bureau\/location\/\">bureaux<\/a> r\u00e9duisent leurs superficies tout en donnant naissance \u00e0 des espaces de travails plus conviviaux favorables tant \u00e0 la productivit\u00e9 qu\u2019au lien social. Lieux de travail et espaces personnels tendent ainsi \u00e0 fusionner au sein des entreprises modernes. La RSE est \u00e9galement une opportunit\u00e9 d&rsquo;accompagner la transition \u00e9nerg\u00e9tique \u00e0 travers les d\u00e9marches de certification et labellisation de type HQE, BBC, BREEAM, LEED ou WELL, lesquelles fa\u00e7onnent les nouveaux espaces de travail et les quartiers d\u2019affaires pour les rendre plus durables et \u00ab\u00a0eco-friendly\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RSE : des enjeux extra-financiers incontournables La crise sanitaire aura eu des cons\u00e9quences non seulement sur le march\u00e9 immobilier professionnel mais \u00e9galement sur les entreprises elles-m\u00eames et leurs salari\u00e9s. Les confinements ont profond\u00e9ment boulevers\u00e9 les modes de travail, faisant surgir chez les salari\u00e9s de nouvelles pr\u00e9occupations et attentes. En janvier 2022,50 % d&rsquo;entre eux d\u00e9claraient [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[32,14],"class_list":["post-754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-investissements","tag-immobilier-professionnel","tag-rse","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La RSE enjeu de l\u2019immobilier d\u2019entreprise du monde post COVID<\/title>\n<meta name=\"description\" content=\"L\u2019immobilier d\u2019entreprise se r\u00e9invente \u00e0 la faveur des dynamiques de RSE et donne ainsi naissance \u00e0 de nouveaux espaces de bureaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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